Playable Ad Throw a knife
Playable Ad Throw a knife
Playable Ad Throw a knife
Playable Ad Throw a knife
Stack:
Phaser
HTML
JavaScript
CSS
Stack:
Phaser
HTML
JavaScript
CSS
Timeline:
Total production time: 7 days
Timeline:
Total production time: 7 days
Ad Networks:
Unity Ads
ironSource
AppLovin
Mintegral
Google Ads
Moloco
Facebook Ads
Liftoff
Each build was adapted to match platform-specific technical and UX requirements.
Ad Networks:
Unity Ads
ironSource
AppLovin
Mintegral
Google Ads
Moloco
Facebook Ads
Liftoff
Each build was adapted to match platform-specific technical and UX requirements.
Localization:
English
French
German
All UI elements were adjusted to support text expansion and readability without affecting performance.
Localization:
English
French
German
All UI elements were adjusted to support text expansion and readability without affecting performance.
Overview
Overview
Overview
We developed a high-performance playable ad using Phaser (HTML / JS / CSS), fully adapted for major ad networks. The goal was to convert the client’s core game idea into a fast-loading, intuitive, and conversion-focused playable suitable for large-scale UA campaigns.
The project was delivered end-to-end in 7 days, from concept to launch-ready builds.
Scope of Work
Scope of Work
We handled the full production cycle:
Gameplay & UX design for playable format
Visual design & UI adaptation
Sound design optimized for ads
Phaser-based development
Platform-specific adaptation & QA
Localization setup
Scope of Work
We handled the full production cycle:
Gameplay & UX design for playable format
Visual design & UI adaptation
Sound design optimized for ads
Phaser-based development
Platform-specific adaptation & QA
Localization setup
Scope of Work
We handled the full production cycle:
Gameplay & UX design for playable format
Visual design & UI adaptation
Sound design optimized for ads
Phaser-based development
Platform-specific adaptation & QA
Localization setup
Gameplay Concept
Gameplay Concept
The playable is built around a simple reflex / timing mechanic:
The player controls a sword and must hit the target while avoiding bombs
Each interaction gives instant visual and audio feedback
The mechanic is understandable in under 3 seconds
One-finger interaction
5–15 second engagement loop
Strong CTA aligned with store flow
Gameplay Concept
The playable is built around a simple reflex / timing mechanic:
The player controls a sword and must hit the target while avoiding bombs
Each interaction gives instant visual and audio feedback
The mechanic is understandable in under 3 seconds
One-finger interaction
5–15 second engagement loop
Strong CTA aligned with store flow
Gameplay Concept
The playable is built around a simple reflex / timing mechanic:
The player controls a sword and must hit the target while avoiding bombs
Each interaction gives instant visual and audio feedback
The mechanic is understandable in under 3 seconds
One-finger interaction
5–15 second engagement loop
Strong CTA aligned with store flow
Technical Approach for UA
Technical Approach for UA
We build playables with performance and scalability in mind:
Fast initial load and low memory footprint
Small bundle size to meet all network limits
Replay loops to increase engagement time
Clear event structure for future analytics integration
Tested across devices, OS versions, and ad networks
Architecture ready for A/B variants (difficulty, pacing, CTA)
Our Phaser-based setup allows quick iteration without rebuilding the entire playable, which is critical for UA testing cycles.
Technical Approach for UA
We build playables with performance and scalability in mind:
Fast initial load and low memory footprint
Small bundle size to meet all network limits
Replay loops to increase engagement time
Clear event structure for future analytics integration
Tested across devices, OS versions, and ad networks
Architecture ready for A/B variants (difficulty, pacing, CTA)
Our Phaser-based setup allows quick iteration without rebuilding the entire playable, which is critical for UA testing cycles.
Technical Approach for UA
We build playables with performance and scalability in mind:
Fast initial load and low memory footprint
Small bundle size to meet all network limits
Replay loops to increase engagement time
Clear event structure for future analytics integration
Tested across devices, OS versions, and ad networks
Architecture ready for A/B variants (difficulty, pacing, CTA)
Our Phaser-based setup allows quick iteration without rebuilding the entire playable, which is critical for UA testing cycles.
Result
Result
Fully compliant, launch-ready playable ad
Optimized for CPI & CVR performance
Scalable base for future UA experiments
Result
Fully compliant, launch-ready playable ad
Optimized for CPI & CVR performance
Scalable base for future UA experiments
Result
Fully compliant, launch-ready playable ad
Optimized for CPI & CVR performance
Scalable base for future UA experiments
Let’s Build Your Next Hit product
Whether you're starting from scratch
or scaling an existing product, our team
is ready to help bring your vision to life.
Let’s Build Your Next Hit product
Whether you're starting from scratch or scaling an existing product, our team is ready to help bring your vision to life.
Let’s Build Your Next Hit product
Whether you're starting from scratch
or scaling an existing product, our team is ready to help bring your vision to life.
@2026 All rights reserved
dreamteam.base@gmail.com
@2026 All rights reserved
dreamteam.base@gmail.com
@2026 All rights reserved
dreamteam.base@gmail.com
dreamteam.base@gmail.com
@2026 All rights reserved
dreamteam.base@gmail.com
